Mary wins $1 million in lottery
Deedee says that Mary is rich now
Naomi (who is wealthier) says “No, Mary is not rich.”
We want to say Deedee and Naomi are both speaking “truth” and need an account.
Relevant contextual parameter: the standard of wealth according to the speaker.
Contextualist says: because the conversational standards for deploying “rich” vary among Deedee’s community and Naomi’s community, the truth conditions of their utterances should also vary.