How would Nietzsche. try to convince someone who believes in morality (in the pejorative sense)?
Leitner believes Nietzsche’s goal is not to get everyone to give up on morality.
“Herd morality for the herd”
There are different types of people
But there are (potential) creative geniuses like Goethe, Napoleon, Nietzsche himself, etc., whose flourishing is hindered by morality.
Lots of techniques to convince those people.
Nietzsche acknowledges that belief isn’t an entirely (or even mostly) rational deliberative process, so his methods of convincing are unusual compared to other philosophers.
Writes to ‘get you in the gut’ - is crude/rude/joking/hyperbolic.
“We don’t even notice the slave morality because it’s been victorious” He knows his readership isn’t even skeptical of morality, so he needs to be provokative to loosen them up / open them up to critical reflection.
Makes arguments
E.g. Naturalistic picture debunks common picture of human agency (his readership is becoming more committed to science, which allows him to draw up a tension)
But you can’t argue someone out of their morality, so rhetoric is important.